Interestingly, many sites have a list of the best movie trailers of 2010. Considering that movie trailers are the ones that provide the first glimpse of how the movie would be, it’s only fitting that there should be a rating on movie trailers.
To lure the audience to the theatres, a movie trailer is one of the most effective ways apart from other promotional activities like wallpapers, cell phone ringtones, interviews of cast and crew members. Factors like positive reviews and even the cast of the movie come in much later. Movie trailers need to have quick cuts, slick editing, interesting narration and fast paced music, for the challenge is to give a glimpse of the 120 minute long movie in just 2 minutes.
A huge advantage with a movie trailer is that it can be used to promote movies through television as well as on the internet, unlike other forms of movie promotions. With a huge population of movie goers constantly on the internet, movie makers ensure that high resolution videos of the movie trailers make it to the internet almost as simultaneously as their release on television.
Sometimes, special scenes including the stars of the movie are shot only to be used in a trailer to promote the movie and are never a part of the actual movie. The next big thing to look out for is mobile movie trailers. Though it has not taken off in a big way, considering the increasing popularity of iPhones and other smart phones, mobile movie trailers may soon prove to be a big hit.